The work activates the space and the viewer, just like the gestures of the traffic officer did. Or, in the way that patterns of the socalled ‘dazzle paintings’ were once meant to camouflage war ships in the first world war. The interactive aspect of Sjimmie Veenhuis’ work may be less immediately recognized, but nevertheless plays a significant role. As said before, patterns give a certain direction to our manner of looking; they force themselves upon our retinas and seem to repeat beyond the image itself. The interactivity is highly defining for the various lightworks which Sjimmie has made for the public space (Action>Reaction, 2017 and Action>Reaction 2.0, 2018). On a wall filled with light switches, people can create their own images by switching light bulbs either on or off, designing an image of light in the process. Indeed, the artist relinquishes control through this machination, and merely offers the terms and conditions within which the viewer creates the image themselves. The seemingly simplistic and joyful aesthetic works invitingly, and before long many passersby are creating their own words, signs and images on the big wall filled with lights. The interactive light pieces are eminently illustrative of the playful nature of Sjimmie’s work. Enjoyment and surprise are significant characteristics of his visual combinations and of his compositions that emerge by playing around with shapes and colours. Another good example of this can be found in the bookcases filled with books and tape cassettes which have been arranged by colour, and which have been deprived of their original functionality (Codex, 2018). Who wouldn’t want such a wall of books, even though not a single one can be found back in it? Or a filing cabinet, filled with VHStapes that have become obsolete, arranged in a colourful pattern which is reminiscent of Mondriaan? The joyful reusing of materials and objects makes for surprising effects and rich visual experiences. Despite this fact, it is not necessarily the creative recycling of old things which holds most importance for the artist, but rather the visual wealth of the commonplace, and the surprises which lay hidden in the rearrangement of images that have become so familiar that we hardly notice them anymore. It is a subtle difference between recycling of an object, and finding a new application for it.
As such, it is almost unavoidable to consider the work of Sjimmie Veenhuis in an art historical context. The investigation into the visual qualities of commonplace materials has, as we know, a longstanding tradition. When mentioning this tradition, I do not necessarily refer to the ‘readymades’ of Dada and Pop Art, but rather to the serial works from movements such as the Nouveau Réalisme, Minimal Art, and Conceptual Art. The archetypical use of material of the Frenchman JeanPierre Raynaud with his tile works, traffic signs, paint cans and warning signs can very well be used as a relevant frame of reference for the work of Sjimmie Veenhuis. In much the same way, the obsessive stripe patterns of Daniel Buren are also difficult to ignore. The same can be said about the austere, stylized and serial works of such American artists as Donald Judd and Walter De Maria. One could go on to list a whole number of other similarities or parallels that are observable within the rich history (and actuality) of the visual arts. In this regard, it’s fortuitous that Sjimmie Veenhuis was given the opportunity to fill the socalled Van Abbe- museum Vitrine (Van Abbemuseum Display Case) with his personal choice from the museum’s collection, during an earlier presentation of his work at Piet Hein Eek. Besides work from ZERO artists such as Henk Peeters and Jan Schoonhoven, Sjimmie selected the geometrical prints of Robert Mangold and Sol Lewitt, the colour compositions of Richard Paul Lohse, and the swirling ‘bow ties’ of René Daniëls, amongst others.
But we can find remarkable filliations even outside of the scope of visual arts, in architecture and design, in graphic design or fashion. Precisely these fields incorporate structure, pattern, repetition and colour combination as their main ingredients. And sometimes, some remarkably unremarkable visual comple mentations arise in the public space and our common environment. Earlier on, I referred to the antiquated sign of the traffic officer, but who notices the fact that, besides having their individual numbers, all the trams in Amsterdam are given their own colour code? This can be seen as a coloured square, right next to the line number of the tram. And like little abstract pieces of art, these colour codes have been driving in circles through the city for more than a century. And it is because of Sjimmie’s work that I suddenly recognized it. Just like his use of caution tape to make new compositions, offering us a quirky designation within the space. It is as if he demarcates the familiar in order to give room to the unfamiliar; an invitation to travel through the imagination and to experience the transformation from object to sensation, from surface to space, and from signal to poetry. Sjimmie Veenhuis grants us a look behind the familiarized appearances of things, and surprises us with a mosaic of possibilities.
Leo Delfgaauw, 2020